Luis Martinez

Owner/Coach/Athlete

Coach Luis Martinez is a highly qualified and dedicated professional in the field of health and wellness, with a diverse set of certifications and a profound commitment to coaching. Holding a Bachelor's degree in Health & Wellness with a minor in Nutrition, Coach Martinez has equipped himself with the knowledge and expertise to guide individuals on their fitness journeys.

One of Coach Martinez's notable achievements is obtaining certifications in CrossFit Level 1 and Level 2, showcasing his proficiency in high-intensity functional training. These certifications indicate his ability to design and implement effective CrossFit programs, emphasizing varied and challenging workouts that contribute to overall fitness.

In addition to his CrossFit certifications, Coach Martinez is recognized by the United States of America Weightlifting as a certified professional. This certification reflects his competence in the technical aspects of weightlifting, demonstrating his capability to coach individuals in the proper techniques and form required for successful weightlifting.

Furthermore, Coach Martinez is a certified professional by the American Council of Exercise, reinforcing his commitment to maintaining high standards in fitness education and training. This certification adds another layer to his comprehensive skill set, covering a broad spectrum of health and wellness practices.

Coach Martinez's impact extends beyond his individual achievements as he has been an integral part of the health and fitness community in Carroll County for over 10 years. His decade-long involvement reflects his dedication to the well-being of the community members, contributing to their fitness goals and overall health.

A testament to his passion for fitness, Coach Martinez actively participates in weightlifting and CrossFit competitions. Competing in these events not only showcases his personal commitment to a healthy lifestyle but also allows him to stay at the forefront of industry trends and best practices.

Beyond his professional pursuits, Coach Martinez is a Marine veteran, exemplifying qualities of discipline, leadership, and commitment acquired during his military service. These qualities undoubtedly play a crucial role in his coaching approach, instilling a sense of determination and focus in those he trains.

In essence, Coach Luis Martinez stands out as a multifaceted professional, blending academic knowledge, diverse certifications, competitive experience, and a decade of community involvement. His coaching philosophy revolves around guiding individuals to achieve their fitness goals while embodying the principles of health, wellness, and disciplined living.

Kelley Roberts

Owner/Coach/Athlete

Coach Kelley Roberts is a dynamic and dedicated professional who has seamlessly blended her roles as a Carroll County teacher and coach with a passion for CrossFit. In 2018, Coach Roberts embarked on her CrossFit journey, and by 2021, she achieved the milestone of obtaining her CrossFit Level 1 certification. This certification not only reflects her commitment to personal fitness but also positions her as a knowledgeable and skilled CrossFit coach.

Educationally, Coach Roberts holds a bachelor's degree in Physiology from Florida State University, providing her with a solid foundation in the intricacies of the human body and its functions. This academic background enhances her understanding of physiological aspects crucial to effective coaching, contributing to a well-rounded approach in guiding individuals towards their fitness goals.

Coach Roberts brings a wealth of coaching experience to the table, having coached various sports including basketball, softball, and football. This diverse coaching background underscores her versatility and adaptability, demonstrating her ability to apply coaching principles across different disciplines. Her experience in team sports also adds a unique perspective to her approach, fostering teamwork, camaraderie, and goal-oriented strategies.

What sets Coach Roberts apart is her genuine love for working with members to set and reach their fitness goals. Her coaching philosophy revolves around personalized guidance, understanding each individual's unique aspirations and tailoring programs to suit their needs. Whether it's improving athletic performance, building strength, or enhancing overall well-being, Coach Roberts is dedicated to supporting her members every step of the way.

In her role as a Carroll County teacher, Coach Roberts brings her passion for health and wellness into the educational realm. Her commitment to fitness extends beyond the gym, creating a positive impact on the lives of her students by instilling healthy habits and promoting an active lifestyle.

Coach Kelley Roberts is not only a coach but a mentor and motivator, inspiring those around her to strive for their best selves. With her background in physiology, coaching experience in various sports, and a genuine love for helping others reach their goals, Coach Roberts stands as an influential figure in the Carroll County fitness community. Her approach is not just about workouts; it's about empowering individuals to embrace a lifestyle of health, fitness, and personal growth.

Dustin Craig

Weightlifting Coach/Athlete

Dustin Craig is a dedicated personal trainer, weightlifter, and group fitness instructor who is passionate about helping others unlock their full potential in and out of the gym. With years of experience in strength training and functional fitness, he brings both knowledge and energy to every session, inspiring athletes of all levels to push past limitations and reach their goals.

Beyond fitness, Dustin is a proud family man who values time with his loved ones and leads by example when it comes to living a balanced, healthy lifestyle. Grounded in a strong faith, he approaches coaching and life with integrity, encouragement, and a genuine desire to see others succeed.

Whether in one-on-one training or leading group classes, Dustin’s mission is simple: to build stronger bodies, stronger minds, and stronger communities.

Lachelle Phillips 

Coach/Athlete

Lachelle Phillips is a dedicated nurse, athlete, and coach whose journey in fitness started as a member of the community and quickly grew into a passion for helping others. After joining as an athlete, she discovered a love for strength training and weightlifting, which inspired her to step into the role of coach so she could give back and support others on their fitness journeys.

Outside the gym, Lachelle is a devoted mom and nurse, balancing her professional and family life with the same energy and commitment she brings to her training. Known as a core supporter of her community, she leads with encouragement, compassion, and a drive to see those around her succeed.

Through her dual roles in healthcare and fitness, Lachelle embodies strength, service, and heart—making her an invaluable part of the team.